Flower Hotel is looking for a Social Media Manager that will administer the company’s social media marketing and advertising. The main responsibilities:
- Deliberate planning, strategy and goal setting
- Development of brand awareness and online reputation
- Content management (including website)
- SEO (search engine optimization) and generation of inbound traffic
- Cultivation of leads and sales
- Reputation management
- Work independently and with the content and creative team
- Develop social media strategy, editorial planning and calendars alongside the content team for roll out on social media across a range of campaigns and clients
- Plan and buy Facebook, Linkedin, Twitter and YouTube ads
- Build and maintain relationships with key influencers, manage as required in a long-term or on a campaigns basis
- Develop a KPI list for each client!
- Launch and maintain brand presences on key social media platforms as and when required
- Co-develop content ideas for social channels
- Monitor, analyse, manage and report on social media activity using different analytics tools, such as Google Analytics, Hootsuite, Facebook Insights and others.
- Work closely with the Managing Staff to continuously ensure best practice within the company and build out the social department.
- Familiarity with SEO
- 1 – 3 years’ experience in social media management, including in-depth experience with Facebook, Instagram, Twitter, Linkedin and YouTube.
- Use of Adobe Illustrator, Photoshop (use of After Effects it would be advantageous).
- Excellent writing and editing skills in Albanian and good knowledge of English.
- Strong project management skills, including the ability to work successfully with multiple internal and external teams and adapt to changing dynamics.
- Ability to guide creative teams in shaping content for optimal social reach and engagement.
- Able to explain complex social media data in an understandable way.
- Up-to-date knowledge of the latest digital technologies and social media trends.
- Resourceful and creative. Looks for opportunities for improvement in workflow and client experience.
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