Përshkrimi

Position Description

Are you a young, energetic, figures oriented and eager to be part of a team of professionals in one of the most vital sectors of advertising such as Media buying and planning?

We at Direct Media as part of one of the biggest groups in the Western Balkans are looking for a Media Planner.

The role of the Media Planner is to identify which media are most suitable for advertising and promoting a brand (for products, services, companies, NGOs, etc.) aiming to maximize the performance of the advertising campaigns, i.e. the best possible visibility and impact of each of them. It must combine data collection and management with critical and creative thinking in order to formulate appropriate strategies and select appropriate media for each target.

Detyrat

Responsibilities

•  Communicating with the client and account team and building good relationships with media professionals.
• Understanding communication goals.
• Conduct research and analyse data that leads to appropriate media choices and best possible placement within each media tool.
• Proper identification of the target audience and analysis of the media that this audience chooses.
• Evaluating the results of a campaign and media program.
• Identifying the right target audience for each campaign
• Monitoring program adherence and reporting.
• Continuous update on all relevant figures and all relevant statistics on TV viewing, audience, readability and media traffic.
• Collection and analysis of product and consumer data.
• Negotiating with media to get the best possible deal.
•  Frequent contact with advertisers.
• Using social media marketing tools to create and maintain the client’s brand and to develop social media campaigns and reports.
• Analysing the client’s digital marketing plan and social media strategy and identifying weaknesses and making recommendations for improvements.
• Researching social media trends and informing the clients of changes that are relevant to the client’s marketing activities.

Kualifikimet

Necessary knowledge and skills

• Minimum 2-4 years of experience in Media Planning.
• Very good knowledge of English Language.
• Excellent knowledge of media as a whole and constant monitoring of developments and trends around print, electronic and digital media.
• Understanding of commercial activity and ability to manage budgets.
• Numerical skills for data analysis and plotting, as well as use of relevant programs and tools (Power point, Excel, etc)
• Research and analytical skills and critical reading of research data,
• Fluency and comfort in presentations,
• Very good knowledge of Social Media marketing.
• Comfort in interpersonal communication and negotiation skills,
• Organizational skills and resistance to pressure, tight deadlines, managing large volumes of information and handling multiple campaigns simultaneously.

Shënime

For applying to this position please send a Cover letter and CV at [email protected] 

Deadline for applying to this position 20.05.2025